National and local public funding for tourism development and marketing has reduced significantly in recent years so we are exploring new ways of raising the money we need. One is extending the funding responsibility from local authorities and businesses to also include visitors via an accommodation levy. We are working with hoteliers on the detail of this and plan to present the business plan to them formally in early 2025. It will include developing a new Chester tourism brand, campaigns to increase domestic and international visitors, a fund for new events and support for improved visitor welcome projects.
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